01
Brand bids
₹199 to list. ₹100 over the current #1 takes the top spot.
India's first live auction for brands
Bid boldly. Hold #1.
Less than the cost of one Meta customer to put your brand, and your face, on India's most-watched board.
₹199 to list. Real clicks, shown publicly. No fake activity.
Enter a valid email address.
Founding brands get their first listing free.
We use your email only to send launch updates. Unsubscribe anytime. We never sell your data.
The gavel drops in
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Monday 16 November 2026 · 8:00 PM IST
Sealed #1 · Founding Brands
Who takes #1 on launch night?
Rank #1 · sealed
Guess the launch-night #1 bid
Just for fun. No money, no prize.
₹25,000
₹199₹1,00,000
Founding Brands
One reveal a day. We reveal one founding brand every day until launch.
The board · Deals
The board. Rank is what you pay.
This is what launch night looks like. Every brand and founder below is fictional, and every rank is a paid listing. Every listing carries a discount code: come for the deals, stay for the drama.
Sample data. Real boards open 16 Nov, 8 PM IST
City
Category
Every category has its own #1. Fight your real rivals.
Six boards, ranked on the board you pick above.
Bengaluru vs Mumbai: who's on top tonight?
Sample data
Bengaluru ₹0
Mumbai ₹0
Today's total bids per city. Friendly rivalry only: both cities make great brands.
Today's #1 · The #1 badge
Today's #1, live every night at 9 PM IST.
One vertical reel a night: tonight's #1, the founder, the bid and the code. Posted to our Instagram, YouTube Shorts and X.
Sample data. Real boards open 16 Nov, 8 PM IST
A badge you earn in public, not one you design yourself.
Hold #1 for a night and the badge is yours to show on your site and socials.
Ranked #1 · Today's #1
For the brand on top of tonight's board.
Defending #1
For the brand that held the #1 spot yesterday and still holds it tonight.
Overtakes
Who's ahead, who's behind. Every rank change, posted.
Playful, never mean. Only listed brands that opted in to rivalry posts get tagged.
Sample data. Real boards open 16 Nov, 8 PM IST
Preview
Kesar Kosh holds all-time #1 at ₹48,500
Chatpata Lab took Today's #1 by ₹100
Sukoon Home raised to ₹3,100
@ChatpataLab just overtook @PhoolMakhanaCo. Photo finish: two snack brands, ₹100 apart. Will they bid back?
@HaldiGlow is now just ₹350 behind @KesarKosh. The Skincare board is heating up. Anything can happen before 9 PM.
@SukoonHome bites back: +₹600 and ahead of @MittiGhar. A new #1 in Home.
Mumbai leads tonight by ₹2,699. Bengaluru, there's still time to bid.
@DumdaarFit just took the #1 spot. A new #1 in Health & Fitness. @SaansWellness, your move.
@Loomwali just passed @NeelDhaga. A new #1 on the Fashion board, with a single bid.
How it works
Three steps. No review queue.
- 01Add your brandYour website or Instagram handle, and pick a category.
- 02Place your bidMinimum ₹199, in whole rupees.
- 03Hold your spotSomeone outbids you, you take it back. Raising only charges the difference.
The India Loop
What happens after you list, every night.
02
Founder's face + deal goes live
Name, photo or initials, story, city and a discount code, with the founder's consent.
03
Rivalry posted publicly
Only between listed brands that opted in. Playful, never mean.
04
Shoppers come for the code
Every listing carries a deal, with its code right on the board.
05
Clicks shown publicly
Exactly as recorded. No fake activity.
06
Rival bites back
Overtaken? Raise on the same link and pay only the difference.
Rules & Terms
Rank is what you pay. Nothing else.
01
Three boards. All-time is the total ever paid and never expires. Today resets at midnight IST. Daily is one board per day, archived. Each board can be viewed by city and by category.
02
New listings start at ₹199, in whole rupees.
03
Taking #1 costs at least ₹100 more than the current #1. Paying less still lists you at whatever rank that amount reaches. Equal amounts: the earlier listing ranks higher.
04
Already listed? Bid again on the same link. Checkout only charges the difference.
05
Indian D2C brands only. A brand website or Instagram handle you own. Valid business details (GST or company info) required.
06
Not allowed: adult content; betting or real-money gaming; alcohol, tobacco and vapes; drugs; weapons; crypto or investment schemes; MLM; medical cure claims; political or religious content; hate, caste or communal content; counterfeit goods; misleading claims; chat or invite links, URL shorteners and tracking parameters.
07
Removals. We can remove any listing that breaks these rules. Removed listings are refunded at our discretion.
08
Payments via UPI, cards and netbanking (Razorpay). A completed payment claims the rank. Receipt/invoice for every payment. Payments are otherwise non-refundable.
09
Paid listing, always labelled. Every listing shows a "Paid listing" tag. Ranks are bought, not earned.
10
Visibility only. Boli sells visibility only. We don't guarantee clicks, traffic, followers or sales.
11
Rivalry posts. We only tag brands that are listed and have opted in to rivalry posts. No mocking or disparaging any brand.
12
Founder consent. Founder photos and names appear only with the founder's consent, and can be removed on request.
Terms
Full terms will be published before bidding opens on 16 November 2026.
Privacy
We use your email only to send launch updates. Unsubscribe anytime. We never sell your data. The full privacy policy will be published before launch.
FAQ
Questions, answered.
What is Boli?
A public leaderboard where Indian D2C brands pay for a listing and rank by their bid. The highest bid holds the #1 spot.
Is this gambling or a game?
No. You pay a fixed, disclosed amount for a public listing. There's no chance, no prize and no winnings. It's paid visibility, like an ad slot.
Why would anyone pay?
Visibility. Every rank change is shared publicly, and the top spots are the first thing shoppers see. Boli sells visibility only. We don't guarantee clicks, traffic, followers or sales.
When does it launch?
Monday, 16 November 2026, 8 PM IST.
What does it cost?
From ₹199. #1 costs at least ₹100 more than the current #1.
Do I get an invoice?
Yes, a receipt/invoice for every payment.
Can I get a refund if I'm outbid?
No. Payments are non-refundable, and you can always raise your bid. The one exception: if we remove a listing for breaking the rules, refunds are at our discretion.
Is this like Product Hunt?
No votes, no hunters, no review queue. Just the bid.
How do I become a Founding Brand?
Join the waitlist and mention your brand. Founding brands get their first listing free.