boli

Pre-launch · bidding opens Mon 16 Nov, 8 PM IST

Bid boldly.
Hold #1.

A public pay-to-rank board for Indian D2C brands. ₹199 puts your brand on the board. ₹100 over the current #1 takes the top spot. Every rupee and every click, shown in the open.

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Monday 16 November 2026 · 8:00 PM IST

Founding brands get their first listing free. We use your email only to send launch updates. Unsubscribe anytime. We never sell your data.

Visitors
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Revenue
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Live listings
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Price to take #1
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Real numbers from the database. Zero until launch.

The board

Rank is what you pay.

      Movement

      Every raise, posted.

      Paid raises appear here as they happen. Rivalry posts on social only tag listed brands that opted in. Playful, never mean.

      How it works

      Three steps. No review queue.

      1. 01

        Add your brand

        Your website or Instagram handle, a category, your city, and a discount code for shoppers.

      2. 02

        Place your bid

        Minimum ₹199, in whole rupees. To take #1, bid at least ₹100 more than the current #1.

      3. 03

        Hold your spot

        Outbid? Raise on the same listing. Checkout only charges the difference.

      The price math, in one example

      Say the current #1 has paid ₹4,800 in total. To take #1 you need a total of at least ₹4,900.

      • New brand: you pay ₹4,900.
      • Already listed with ₹1,200 paid: you pay only the difference, ₹3,700.
      • Bid ₹4,800 or less and you still list, at whatever rank that amount reaches. Equal amounts: the earlier listing ranks higher.

      Rules & terms

      Rank is what you pay. Nothing else.

      1. Three boards. All-time is the total ever paid and never expires. Today resets at midnight IST. Daily is one board per day, archived. Each board can be viewed by city and by category.
      2. New listings start at ₹199, in whole rupees.
      3. Taking #1 costs at least ₹100 more than the current #1. Paying less still lists you at whatever rank that amount reaches. Equal amounts: the earlier listing ranks higher.
      4. Already listed? Bid again on the same listing. Checkout only charges the difference.
      5. Indian D2C brands only. A brand website or Instagram handle you own. GST or company details are optional.
      6. Not allowed: adult content; betting or real-money gaming; alcohol, tobacco and vapes; drugs; weapons; crypto or investment schemes; MLM; medical cure claims; political or religious content; hate, caste or communal content; counterfeit goods; misleading claims; chat or invite links, URL shorteners and tracking parameters.
      7. Removals. We can remove any listing that breaks these rules. Removed listings are refunded at our discretion.
      8. Payments via UPI (any UPI app). Pay the exact amount shown; it confirms automatically. A confirmed payment claims the rank. Receipt for every payment. Payments are otherwise non-refundable.
      9. Paid listing, always labelled. Every listing shows a “Paid listing” tag. Ranks are bought, not earned.
      10. Visibility only. Boli sells visibility only. We don't guarantee clicks, traffic, followers or sales.
      11. Rivalry posts. We only tag brands that are listed and have opted in to rivalry posts. No mocking or disparaging any brand.
      12. Founder consent. Founder names appear only with the founder's consent, and can be removed on request.

      Terms

      Full terms will be published before bidding opens on 16 November 2026.

      Privacy

      We use your email only to send launch updates. Unsubscribe anytime. We never sell your data. Clicks and visits are counted with a salted one-way hash, never your raw IP. The full privacy policy will be published before launch.

      FAQ

      Questions, answered.

      What is Boli?

      A public leaderboard where Indian D2C brands pay for a listing and rank by what they pay. The highest total holds the #1 spot.

      Is this gambling or a game?

      No. You pay a fixed, disclosed amount for a public listing. There's no chance, no prize and no winnings. It's paid visibility, like an ad slot.

      Why would anyone pay?

      Visibility. Every rank change is shown publicly, and the top spots are the first thing visitors see. Boli sells visibility only. We don't guarantee clicks, traffic, followers or sales.

      When does it launch?

      Monday, 16 November 2026, 8 PM IST.

      What does it cost?

      From ₹199. #1 costs at least ₹100 more than the current #1. Already listed? You only pay the difference.

      Do I get an invoice?

      Yes, a receipt/invoice for every payment.

      Can I get a refund if I'm outbid?

      No. Payments are non-refundable, and you can always raise your bid. The one exception: if we remove a listing for breaking the rules, refunds are at our discretion.

      Is this like Product Hunt?

      No votes, no hunters, no review queue. Just the bid.

      How do I become a Founding Brand?

      Join the waitlist and mention your brand. Founding brands get their first listing free.

      Are the brands on the board real?

      Not yet. Until launch, every brand and founder on the board is fictional sample data, and it's labelled that way.

      The board opens 16 November.

      Join the waitlist to list on launch night.

      Join the waitlist